{"product_id":"silk-scrunchie-singapore","title":"Pure Ice Silk Scrunchie | No.1 in Singapore","description":"\u003ch1\u003ePure Ice Silk Scrunchie | Zero Crease. Zero Breakage. All Day.\u003c\/h1\u003e\u003cp\u003eA hair tie should not cost you anything. Not a crease, not a dent, not a single broken strand, not a thirty-minute untangling session the morning after. The Butter Silk Pure Ice Silk Scrunchie is what happens when you refuse to compromise on something you use every single day. Small enough to wear around your wrist, smooth enough to sleep in, beautiful enough to wear out, and gentle enough that your hair actually looks better for it. This is the upgrade your hair has been waiting for.\u003c\/p\u003e\u003ch2\u003eWhat the Pure Ice Silk Scrunchie Is Made Of\u003c\/h2\u003e\u003cp\u003eThe Pure Ice Silk Scrunchie is wrapped in Ice Silk — a premium satin-weave fabric with a sleek, frictionless finish that glides over your hair strands instead of gripping them. Where elastic and cotton hair ties tug at the cuticle, leave those maddening dents behind, and eventually cause breakage at the points where they grip tightest, Ice Silk releases cleanly and gently. The Pure Ice Silk Scrunchie holds your hair securely through the day without the tension damage that conventional ties cause over time. It is the kind of piece you genuinely do not notice you are wearing — right up until you take it out and discover that your hair is still exactly as you left it.\u003c\/p\u003e\u003ch2\u003eThe Hair Benefits You Have Been Overlooking Every Day\u003c\/h2\u003e\u003cp\u003eYour haircare routine might be meticulous — the deep conditioning mask, the protecting oil, the silk pillowcase — but if you are still pulling a tight elastic through your hair twice a day, morning and night, you are quietly undoing the work. The Pure Ice Silk Scrunchie closes that loop. No cuticle-roughing, no structural stress on the hair shaft, no crease that takes thirty minutes of effort or a second wash to hide. It is gentle enough for fine hair that breaks easily, kind enough for colour-treated hair where the cuticle is already compromised, and smooth enough to wear comfortably while you sleep without leaving any mark behind by morning. Small habit. Real results.\u003c\/p\u003e\u003ch2\u003eWhy Butter Silk's Pure Ice Silk Scrunchie Is Different From Everything Else\u003c\/h2\u003e\u003cp\u003eMost scrunchies are an afterthought — cheap cotton or polyester satin, elastic that loses its stretch within weeks, nothing that is genuinely designed to protect your hair. The Pure Ice Silk Scrunchie is the opposite of an afterthought. It is the accessory that does quiet, consistent work every day without asking for any credit: protecting your strands when you tie up, protecting your sleep when you keep it in overnight, and looking genuinely beautiful draped over your wrist or sitting on your nightstand between uses. In Singapore's heat and humidity, where hair already has enough to contend with from the climate alone, the difference between a damaging tie and a protective one matters more than most people realise.\u003c\/p\u003e\u003ch2\u003eHow to Style and Care for Your Pure Ice Silk Scrunchie\u003c\/h2\u003e\u003cp\u003eThe Pure Ice Silk Scrunchie works for every hair type and every occasion — a low bun for the office, a high ponytail at the gym, a loose tie for sleeping. Stack two together on your wrist for a considered, effortless look. Hand wash in cold water with a gentle detergent when needed, lay flat to dry, and keep it away from rough surfaces that could snag the fabric. Pair with the Pure Ice Silk Pillowcase for complete overnight hair protection.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eZero crease, zero dent, every single time\u003c\/strong\u003e — the Pure Ice Silk Scrunchie releases cleanly from your hair with no elasticated dent or tension mark left behind\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle enough to sleep in comfortably\u003c\/strong\u003e — Ice Silk creates no friction on your strands overnight, so your hair stays smooth and intact by morning\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo breakage on colour-treated or fine hair\u003c\/strong\u003e — the smooth satin weave respects the cuticle where tight elastics consistently do damage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHolds your hair securely without tension\u003c\/strong\u003e — the Pure Ice Silk Scrunchie keeps everything in place without the structural stress of a tight conventional tie\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeautiful enough to wear out, not just at home\u003c\/strong\u003e — draped on your wrist or tying up a bun, it works as a genuine accessory, not just a functional afterthought\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePairs with the full Butter Silk collection\u003c\/strong\u003e — match your scrunchie to your pillowcase and eye mask for a complete, coordinated Ice Silk routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSize, Material \u0026amp; Care Instructions\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Ice Silk (premium satin-weave, cool-to-touch finish) with elastic core\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable colours:\u003c\/strong\u003e Baby Pink, Maroon, Navy Blue, Baby Blue, Apricot, Pearl\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Hand wash in cold water. Lay flat to dry. Do not tumble dry or bleach.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe Pure Ice Silk Scrunchie is the detail your hair routine has been missing without realising it — the one you will reach for every single day once you feel the difference a frictionless tie makes. Simple, protective, and quietly luxurious in the way the best everyday things always are. Shop the Pure Ice Silk Scrunchie now at Butter Silk, and give your hair the treatment it has always deserved.\u003c\/p\u003e","brand":"Butter Silk","offers":[{"title":"Baby Pink","offer_id":47383288578211,"sku":"BS-SC-BP","price":6.9,"currency_code":"SGD","in_stock":true},{"title":"Maroon","offer_id":47383288610979,"sku":"BS-SC-MAR","price":6.9,"currency_code":"SGD","in_stock":true},{"title":"Navy Blue","offer_id":47383288643747,"sku":"BS-SC-NB","price":6.9,"currency_code":"SGD","in_stock":true},{"title":"Baby Blue","offer_id":47383288676515,"sku":"BS-SC-BB","price":6.9,"currency_code":"SGD","in_stock":true},{"title":"Apricot","offer_id":47383288709283,"sku":"BS-SC-APR","price":6.9,"currency_code":"SGD","in_stock":true},{"title":"Pearl","offer_id":47383288742051,"sku":"BS-SC-PRL","price":6.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/6424\/4643\/files\/21_bc8076cd-6b61-4689-b125-f713988aca10.png?v=1773195083","url":"https:\/\/buttersilk.sg\/products\/silk-scrunchie-singapore","provider":"Butter Silk","version":"1.0","type":"link"}